IAB Tech Lab has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement Guidelines v2.2.
The updates are now available for public comment, until March 23, and the Podcast Working Group invites all podcast companies and industry stakeholders to provide feedback within the next 30 days.
As the podcasting landscape continues to evolve, the need for enhanced metrics and improved filtering logic in server-side measurement becomes crucial. The primary objective of the Podcast Technical Measurement Guidelines v2.2 is to address the challenges faced in measuring downloads of the podcast audio file, where client-side confirmation of ad play is typically unavailable from the player apps that consumers use for listening to their favorite shows.
Anthony Katsur, CEO, IAB Tech Lab, said, “With the release of Podcast Technical Measurement Guidelines v2.2, IAB Tech Lab reaffirms its commitment to adapting to the dynamic technology and practices in the podcasting industry. We urge the entire podcast ecosystem to review the guidelines and actively participate in the feedback process. Your input is instrumental in shaping the future of podcast measurement and the growth of this valuable inventory for an audience that tends to be more deeply focused on the content.”
Brendan Kelly, Director, Ad Quality, SiriusXM Media, said, “Audio makes up 31% of media consumption, but just 9% of ad spend. To help the medium reach its full potential in advertising and welcome more marketers into the space, we’re proud to work with the IAB Tech Lab to make podcast measurement easier, more transparent, and more standard. We will wholeheartedly adopt these enhanced metrics and measurement practices to further advance this work.”
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IAB Tech Lab unveils Podcast Technical Measurement Guidelines for public comment
The updates are now available for public comment, until March 23
IAB Tech Lab has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement Guidelines v2.2.
The updates are now available for public comment, until March 23, and the Podcast Working Group invites all podcast companies and industry stakeholders to provide feedback within the next 30 days.
As the podcasting landscape continues to evolve, the need for enhanced metrics and improved filtering logic in server-side measurement becomes crucial. The primary objective of the Podcast Technical Measurement Guidelines v2.2 is to address the challenges faced in measuring downloads of the podcast audio file, where client-side confirmation of ad play is typically unavailable from the player apps that consumers use for listening to their favorite shows.
Anthony Katsur, CEO, IAB Tech Lab, said, “With the release of Podcast Technical Measurement Guidelines v2.2, IAB Tech Lab reaffirms its commitment to adapting to the dynamic technology and practices in the podcasting industry. We urge the entire podcast ecosystem to review the guidelines and actively participate in the feedback process. Your input is instrumental in shaping the future of podcast measurement and the growth of this valuable inventory for an audience that tends to be more deeply focused on the content.”
Brendan Kelly, Director, Ad Quality, SiriusXM Media, said, “Audio makes up 31% of media consumption, but just 9% of ad spend. To help the medium reach its full potential in advertising and welcome more marketers into the space, we’re proud to work with the IAB Tech Lab to make podcast measurement easier, more transparent, and more standard. We will wholeheartedly adopt these enhanced metrics and measurement practices to further advance this work.”
Info@BestMediaInfo.com