Google Analytics 4 updates Advertising workspace

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers.

The update is dated for the end of next week.

In July 2023, Google introduced its Google Analytics 4, an analytics service that allows traffic measurement and engagement across websites and apps.

The new update introduces two sections: reports and advertising. The Reports section offers insights into user engagement with your websites and apps,  to enhance one’s product and user experience. The Advertising section will serve as the central hub for monitoring and analysing your campaigns, catering to both publishers and advertisers alike.

Additionally, the Explore section, Custom Reports, and the Data API will provide behavioural insights as well as anonymized and aggregated insights from ads campaigns.

Some changes have already started rolling out over the weekend – Google Ads, Google Marketing Platform and publisher reports and features have been located in the Advertising section, access to the Advertising section requires a link to at least one Google Ads, AdSense, AdMob, Google Ad Manager or Google Marketing Platform account and the Publisher ads report has moved to the ‘Advertising’ section.

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