Atomberg partners with Harsha Bhogle in their new #WhatAFan TVC

Atomberg, a consumer durables brand has launched a TVC featuring Harsha Bhogle and playing on the connotations of what it means to be a fan. One of two films in the campaign, this TVC adds an additional layer to its universe of pre-existing cricket partnerships. The TVC leverages Harsha Bhogle’s cricket commentary and juxtaposes it with the brand’s characters, albeit fully grown up- Atom and Berg, to bring out the theme of ‘What a Fan!’.

The TVC commences with Harsha Bhogle in the commentator’s box focusing his attention on a super-fan in the crowd, stating ‘What a fan!’, and quickly transitions to Atom and Berg, who add a line of questioning to the mix. The questions range from asking whether the fan saves electricity to whether it works using a phone (Lekin…kya hai bijli bachata hai? Phone se bhi control hota hai?), leaving Bhogle puzzled.

The narrative talks about Atomberg's BLDC technology fan, its energy-saving features and remote control functionality.

The second ad film in the ‘What a Fan!’ campaign will be released soon.

Nikhil Pandey, Category Manager, Ceiling Fans, Atomberg Technologies, said: "We are excited to launch this TVC right after the commencement of our BCCI Official partnership. The TVC celebrates the spirit of fans; the ‘What a Fan!' theme captures the joy and energy that fans bring to the game, drawing parallels to the joy we aspire to deliver to our consumers with our range of energy-efficient smart fans.

It was a pleasure associating with Mr. Harsha Bhogle for the film and he was a great joy to work with. We are super excited for the end product and hope that his stature helps us going forward, given the visibility of the TVC.”

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