Upler showcases how it solves recruitment-related challenges in new ad film
Conceived and produced by Granth Creations, the ad film captures the issues of recruitment processes. The company has also onboarded chlorophyll, to help redefine its brand strategy and positioning
Uplers, the technology talent matchmaking firm focused on remote jobs, announced the launch of its new ad film focused on hiring the right tech talent.
Conceived and produced by Granth Creations, the Ahmedabad-based branding agency, the ad film captures the issues of recruitment processes through humour and concise storytelling.
The campaign, comprising a short digital advertising film, narrates the hiring journey of Mark and Daniel, co-founders of a fast-scaling ad-tech startup. Even though the two entrepreneurs have successfully secured VC funding for the startup, their efforts to hire the right tech talent go in vain. They find the answer to the critical challenge when they finally get in touch with Uplers.
The campaign serves as a reflection of every founder and senior executive in the tech industry navigating the complexities of hiring while striving to meet the expectations and deadlines of both investors and clients. Through real-life scenarios infused with humour and emotive storytelling, it also brings to life the benefits of remote work for international companies.
The company has also onboarded chlorophyll, a brand consultancy, as a strategic partner to redefine its brand strategy and positioning.
Commending Granth for the campaign, Dhaivat Mehta, Lead – Brand and Marketing at Uplers, said, “The short film is based on true stories as almost every single founder, in the tech industry or otherwise, has gone through the challenge of hiring top tech talent. It also emphasises on cultural fit, emotional intelligence and remote-readiness, which are as important as tech skills. Uplers excels in matchmaking and the campaign beautifully conveys the message. Kudos to Granth for the campaign.”
On collaboration with Chlorophyll, Mehta said, “With Kiran and the chlorophyll team by our side, we're crafting a brand that embodies responsiveness, to all sets of internal and external stakeholders, as well as to technology shifts, market dynamics and our model. Of course, our commitment towards India and Indian tech talent remains unwavering. As part of this brand transformation journey, hearing from several Indian tech and digital professionals, as well as our global clients, was enriching and brought depth to the process. We know that the real wins will be in living our brand promise each day."
On the campaign launch, Kandarp Patel, Founder and Content-chief at Granth Creations, said, “Working with Uplers for the Ad film after successfully rolling out the national campaign #MatchMakeHereInstead has been a truly rewarding experience. With stringent processes for screening, vetting, and matchmaking, Uplers ensures that only the best-fit candidates are shortlisted for recruiters and in quick time too. The campaign showcases this specialisation of Uplers. We are also delighted for the opportunity to highlight the remote teams are available for Indian tech talent with top global companies.”
Kiran Khalap, Co-Founder and MD of chlorophyll, said, "The key to creating a durable brand in a VUCA world is identifying that unchanging Core that is market, time, category agnostic. Thankfully, Uplers was already living up to its own truth: we merely had to tease it out using our algorithmic process. Even more heartening is that Uplers has embraced the behavioural metrics of change, not just communication metrics. A game-changer of a brand on a global stage!”
Vidya Damani, Principal Consultant, Brand strategy, chlorophyll, said, “Our research uncovered this key insight: Indian talent from tier II and III cities is sought-after, more often than not, for their hard work and commitment. With a little bit of coaching, they can develop the right attitude to be an asset to any global team. The fact that Uplers heavily invests in coaching the talent, through their Talent Success Coaches proves that this brand truly embodies responsiveness. This collaborative journey with the dynamic Uplers management was very gratifying for me. The new strategic direction could help change the way Indian talent is perceived by the rest of the world!”
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