Unilever is reviewing its global media planning and buying account

Unilever, one of the biggest advertisers across the globe, has put its media account on review after a span of two years. 

As per reports, the company is undertaking a global media agency review as part of its standard process to periodically review to ensure best-in-class media agency partnerships.

Notably, this global media review practice is nothing new for Unilever as it puts its pedals on the same every three years, but this time, it has kicked off the same in just two years.

In 2021, when the FMCG major had reviewed its media account, most of the media planning and buying duties were retained by GroupM’s Mindshare in various markets including the US, UK, Ireland and India. 

That being said, the agency will once again pitch for Unilever’s media planning and buying duties in the country.

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