Team Pumpkin invests in Gen-Z inclusive intimate care brand Lemme Be

Marketing agency Team Pumpkin has announced its investment in the Gen-Z inclusive intimate care and wellness brand Lemme Be.

The announcement comes after a multi-agency pitch to the brand seeking a marketing partner.

As a part of the strategic investment, the agency will be responsible for a wide array of services that include creative strategy, social media, performance marketing, management of its marketplace, PR, and content production.

The account will be serviced by different network agencies of Team Pumpkin. ROIsted will cater to their performance marketing needs, HypeSquad will handle public relations, and D2CPro will manage the marketplace.

Ranjeet Kumar, Co-founder and CEO, Team Pumpkin, said, “We are ecstatic about the alliance with Lemme Be. While the brand reached out to us seeking digital marketing and marketplace solutions, it was their ethos and belief that made us go a step further and invest in the brand. Our teams can’t wait to get started on the marketing efforts that resonate with the brand’s vision and audience at large.”

Devidutta Dash, Founder and CEO, Lemme Be, said, “We are thrilled to join hands with Team Pumpkin in realizing our vision as a brand and what we stand for our consumers. We look forward to the many different innovations that the agency can help us leverage to stand out in the market space. Team Pumpkin’s previous experience with That’sPersonal - one of the pioneers of the sexual wellness category in India, was the major deciding factor for us. Together, we believe that we can effectively encourage, empower, and educate our consumers to embrace and take charge of their pleasure and intimate wellness.”

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