Sony Liv streams the Australian Open

Sony Liv is streaming the Australian Open.

The platform has partnered with Hyundai Motor India as the Co-presenting and Highlights Sponsor, while Tourism Australia and Acko joined as the Co-presenting and Partner Sponsor respectively. Hyundai Motor India, traditionally focused on TV advertising, has made its first foray into the digital arena, marking a notable shift towards the digital space for premium properties.

Ranjana Mangla, Head Ad Revenue, Sony Liv, said, “We are excited to present the inaugural Grand Slam event of the year, the Australian Open, on Sony Liv, setting the stage for a year filled with enthusiasm. Our commitment is unwavering as we strive to engage with the Indian Tennis community, streaming a bouquet of prestigious tournaments, including the Australian Open, Roland Garros, US Open, Davis Cup, Laver Cup, and more. We gratefully acknowledge the ongoing support of our sponsors—some renewing their partnerships, while others join us for the first time. Each sponsor shares our passion for sports and is eager to connect with our affluent subscriber base, solidifying us as a strategic choice for their communications.”

Virat Khullar, AVP and Vertical Head, Marketing, Hyundai Motor India, said, “This collaboration between Sony Liv and Hyundai states a joint dedication to excellence and performance, reaching out to affluent audiences. Hyundai recognises the potency of the digital realm and has seen a significant shift among consumers towards digital content consumption. Hyundai has been actively engaging with premium sports content on digital, acknowledging the influence of such content in capturing right TG. The inclusion of Australian Open in Hyundai's scheme of things is to convey powerful brand story to cord cutters who are interested in premium sport like tennis.”

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