Zenith India has announced the appointment of Vaibhav Jadon as its National Buying Head, effective immediately.
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu.
Jadon will lead the integrated buying function and driving strategy across Zenith India’s client portfolio and will report directly to Jai Lala, CEO of Zenith India.
In addition, he will also contribute to Publicis Media’s investment practice, PMX. He has over two decades of work experience both in India and international markets.
In his past assignments, he has closely worked with clients such as Reckitt, Maruti, Honda, AMFI, JLR, Heineken-UB, Abbott, and Coca-Cola.
Lala said, “Vaibhav is known for his vast experience and expertise in media. He comes with strong and solid relationships in the publisher, broadcast, and overall, media ecosystem and has a proven record of success with leading brands. The overall media landscape is dynamic and evolving in both complexity and opportunity. With Vaibhav strategising and strengthening our media-buying functions, leading key partnerships, and bringing in new insights that optimise media buys, we expect to deliver even greater value for our clients.”
Jadon said, “I am delighted at the new role, and this is an opportune time to join Zenith which is seeing phenomenal growth, topping new business rankings, and has an incredible roster of brands. Zenith has a strong and differentiated ROI product, proposition, and focus and I look forward to leading and enhancing media strategies and buying excellence for its clients and bringing in exceptional results for them. I am excited to be part of Zenith’s growth and success story.”