Consumer tech brand Nothing has announced the appointment of Pranay Rao as the Marketing Director for India.
Rao has over 17 years of experience in marketing, sales and brand strategy. Before joining Nothing, Rao worked at Unilever Netherlands, setting up the marketing for Lipton tea and infusions. He has worked with organisations like ITC, Kraft Heinz, and Kimberly Clark; and managed brands such as Complan, Huggies, and Vivel, across diverse geographies like Europe, South Asia and Southeast Asia.
At Nothing, he will lead the marketing team and will primarily be responsible for developing brand strategies aligned with the company’s global vision in India.
In addition to this, he will be the brand custodian for all the communication, from crafting tactical campaigns to building impactful marketing strategies to foster strong consumer brand advocacy.
Manu Sharma, VP and GM of Nothing India, said, “We are thrilled to welcome Pranay to our organisation. With his extensive experience across consumer brands and his understanding and insights of the Indian market, I am sure he will help us expand our footprint across India. We look forward to working with him as he will bring a fresh perspective to our business while we redefine the consumer tech space with our innovations and unique designs.”
Rao said, “My first experience of Nothing was the Ear (1) headphones which immediately caught my attention with its unique design and features. In a world full of clones, Nothing products stand out with distinct products. It’s a pleasure to be part of this young, dynamic organization which is reinvigorating the tech world.”