Jigsaw Brand Consultants, the brand consultancy that focuses on consumer research, brand and marketing planning, and design communication, has announced the appointment of Adnan Pocketwala as Senior Insights and Strategy Director.
Pocketwala brings over 15 years of marketing experience and has worked across various sectors, including FMCG, Education, Retail and Finance, most of it being at Ormax Consultants as Head, Insights and Innovation.
His experience in psychology, culture, consumer insights, habit formation, brand strategy and innovation has enabled him to build brands while identifying growth opportunities for new product innovations and communication.
In his new role at Jigsaw, Pocketwala will be responsible for strategic marketing planning and consumer insight research for its clients.
Rutu Mody Kamdar, Founder of Jigsaw Brand Consultants, said, "Consumer insight and strategic marketing is imperative in creating the right brand identity. We are excited to be working with Adnan, who is bringing more than a decade worth of experience in these fields. We're certain that along with his expertise, our team is getting stronger, allowing us to offer more to our clients with seasoned counsel."
Pocketwala said, "It's interesting to see how Jigsaw Brand Consultants has been working with diverse clients across sectors. I'm looking forward to an exciting journey ahead with a highly competent team."