Innocean India has on-boarded a clutch of professionals to aid in its next-level transformation- Innocean 2.0.
Partho Chakrabarti has joined Innocean India as the Business Head on the KIA mandate. In his new role, he will engage closely with all the vertical and horizontal teams to drive the integration agenda and deliver on key priorities of KIA.
Chakrabarti has around two decades of experience in the MarCom, Advertising, and Brand Management domain and has managed brands like Samsung, Google, Coca-Cola, Whirlpool, McDonald's, Pernod Ricard, National Geographic Channel, etc. with integrated, and Digital-First marketing mandates.
He has worked with diverse set of agencies and marketing organisations , viz. Cafe Coffee Day, HCL, GREY, Cheil, Lowe Lintas to name a few. Prior to joining Innocean India, Chakrabarti was with Rattan India Enterprise, a Tech-start-up organisation, as Sr VP/ Marketing Head.
Anubhav Malhotra has also joined the Innocean family as the Digital Head for Kia Motors. Malhotra has around 15 years of experience in media and advertising with a digital-first background. He has experience across industries - viz FMCG, Consumer durables, Travel and Media.
He has worked with brands such as Adidas, Subway, Mars Wrigleys, Mountain Dew, Patanjali, IndiGo Airlines, ClearTrip, Hindustan Times etc. Prior to joining Innocean, Malhotra worked as Group Account Director with Essence Mediacom (GroupM).
Innocean also announced the appointment of Astha Sachdeva as Creative Group Head - Kia. Starting with a brief stint in financial research, Sachdeva made a switch to advertising to put both her creative and research skills to good use. “Sometimes it takes an outsider to see the picture from a fresh new perspective,” she said.
She spent the last eight years working for various brands across categories, creating campaigns and overseeing the creative execution. “Every brand has a story to tell, and my job is to figure out how to tell one effectively,” she said.
Arun Upadhyay has joined Innocean India in the role of VP - New Business. Upadhyay has around 17 years of experience in Business Development and Sales Strategy. In the past, he has worked with Network18, Flipkart and ARM worldwide.
Santosh Kumar, COO at Innocean India, opined that in the meta age of marketing communications, which is about a genuinely integrated view of the consumer and marketing processes, diversity of people experience and specialist talent will be the key to taking the agency to the next level.
Hak No Yun, Managing Director at Innocean India, welcomed the new professionals and shared his belief that they would be leaders in the transformation of Innocean India. He also shared that there would be a number of positive changes in work processes at the agency, for which high skill talent would be vital.