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Government cautions media houses against electronic cigarette promotion at their events

The communication comes after MoHFW came to know that a recently organised event by a media house had been used to apparently promote electronic cigarettes

The Centre has cautioned all media houses against promotion of electronic cigarettes at events hosted by them.

This comes after it came to the notice of the Ministry of Health and Family Welfare that in a recently organised Business Summit in New Delhi by a prominent media house, the forum was used to promote electronic Cigarettes.

“Such an action was in violation of Section 4 of the Prohibition of Electronic Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage and Advertisement) Act 2019, which prohibits advertisements that directly or indirectly promote the use of electronic cigarettes,” the Ministry said.

It then went on to advise the Print, Electronic and Digital Media entities to “ensure that the aforementioned statute is not contravened either by way of advertisement or any promotion or other campaigns etc.”


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