Fireside Ventures, the early-stage venture fund investing in consumer brands, has announced Kannan Sitaram, Vinay Singh, and Dipanjan Basu as Co-Founders.
Sitaram, Singh and Basu bring consumer-centric experience to the table.
With this, Fireside said it is deepening its commitment to the consumption opportunity in India and the opportunities it throws up given the changing consumer and GTM landscape.
Sitaram has more than 30 years of experience in the consumer sector and brings his expertise in brand building, strategy, and business development. He represents Fireside on the boards of several of its key investments - including MamaEarth, Yogabar and Kapiva and has played a key role in shaping their strategy, brand growth, and organisation development.
Having 15 years of expertise in consumer brands and technology industries, Singh has built deep knowledge in areas of brand management, marketing and digital commerce. At Fireside, he has played a key role in helping young brands embrace tech and data science in their core business model. He is shaping and mentoring multiple portfolio companies - including 91 Cycles, Pilgrim, Gynoveda etc.
Basu has more than 20 years of experience in Investing, E-Commerce, M&A, Operations and Finance. He is on the board and works closely with new age companies like The Sleep Company, FS Life (formerly Fable Street) and Nat Habit. He works closely with these companies in designing a blue print for profitable growth. He is also instrumental in creating a playbook for optimum capital structure through unique debt partnerships.
Kanwaljit Singh, Managing Partner of Fireside Ventures, said, “Fireside started as my personal vision to build a unique investing platform to support exciting businesses that would disrupt the consumption landscape in India and globally. In this journey, all the partners contributed significantly to make this vision a reality. In these five years, Fireside has built a strong and credible reputation as a venture partner of choice for bold, purposeful entrepreneurs. It’s a matter of great pride for me to call them my co-founders as we continue our journey into the next phase of growth for Fireside.”