Russell Barrett, Chief Creative Officer of TBWA, Mandie van der Merwe, Chief Creative Officer of Dentsu based in Sydney, Australia, Pallavi Chakravarti, Founder and CCO of Fundamental and Rajdeepak Das, CEO and Chief Creative Officer of Leo Burnett, South Asia and Chairman, Creative Council, Publicis Groupe, South Asia join as Jury Chair of Static Print category, Jury Chair of Direct category, Jury Chair of Diversity, Inclusion and Equality category, and Jury Chair of Film (Below 1 min) respectively, at The Abby One Show Awards 2023.
Barrett joined TBWA after almost 13 years at BBH where he was the CCO and CEO. He kicked off his advertising career in 1996 after a very brief stint as a journalist.
Over his 27-year career, he has worked on brands like Google Chrome, UNIQLO, Red Bull, Uber, Tinder, Johnnie Walker, Vaseline, Mahindra Racing, TVS, JSW Paints, Philips, and Tic Tac.
Barrett said, “The Abby One Show, is a show that holds a special place in most of our hearts. It has been the definitive Indian award show for decades. I recall, if you won big at the Abby’s you were sure to win globally. It was also the only show that recognized ideas that were rooted in Indian culture and references. Today, the Abby’s have transformed itself to match the changing advertising landscape ensuring that it stays relevant and includes creative tech, platform thinking, and digital creativity. I’m really excited to be a part of the jury again.”
Merwe is the Chief Creative Officer of Dentsu based in Sydney, Australia. Over the last 18 years, she has worked on three continents and been recognised over 200 times at local and international award shows, including Clios, Cannes, D&AD, One Show, and more.
Prior to Dentsu, Merwe was the Executive Creative Director of M&C Saatchi Australia. Merwe’s work on Go Gentle Australia was recently nominated as one of the Australian campaigns of the Decade.
Chakravarti ventured into the brave new world of Indies in March 2023. In the business for nearly two decades now, across Saatchi, Grey, JWT, Taproot Dentsu, and DDB Mudra, her client roster over these years includes Meta, Facebook, Airtel, Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever, P&G and local giants like Times of India, Marico, ITC and Star Sports.
Chakravarti said, “I believe the Abby partnership with The One Show has added more credence to what was already one of the most coveted award shows in India.”
“Creativity has the power to change Human behaviour” and that is the philosophy Das lives by every day. He is redefining the industry by using creativity with design and technology to find human solutions for the biggest brands because what’s good for people is good for brands. His body of work reflects his vision for creativity.
Das is also the only creative in advertising featured in the Netflix Docuseries - Creative Indians Season 4 - a series which showcases the most talented Indians from every creative field.
Das said, “The past few years as India is taking centre stage in global creativity it is important to set best-in-class benchmarks for ourselves. I am excited to have been a part of Abby One Show Awards both as a part of the awards and jury since last year. This year, I am looking forward to seeing impactful, brave and thoughtful work.”
The Abby Awards will be held on May 24, 25 and 26 during Goafest 2023.