Myntra has roped in Virat Kohli to join its list of celebrity brand ambassadors, and has launched a new ad film featuring the ace cricketer as part of its “Be Extraordinary Every Day” campaign.
In the film, Kohli presents Myntra’s range of fashion and lifestyle offerings, from men's casual wear to footwear, watches, and headphones.
With his style and confidence, the ad is aimed to inspire viewers to elevate their everyday look and make every moment extraordinary, driving home the point that one’s style is not just limited to apparels.
The 'Be Extraordinary Every Day' campaign puts the spotlight on Myntra's ability to offer choices for shoppers across the country, fulfilling their day-to-day fashion and lifestyle needs, and elevating their style game.
In the 30-second ad film, made for digital, TV and social platforms, Kohli appears in a new avatar. He is waiting for his friend at a movie hall, only to be astounded by his friend's elevated stylish look, which makes the latter look and feel like a star, realised via the branded fashion from Myntra. The ad film aims to not only showcase Myntra's offerings but also celebrates fashion and lifestyle choices that enables users to make every moment extraordinary.
Kohli said, "I am thrilled to be a part of Myntra's latest ad film, and represent the most-preferred fashion destination in India as its brand ambassador. As someone who likes to keep it casual and fun when it comes to dressing up, the campaign 'Be Extraordinary Every Day' resonates at a personal level with me, thus making this association much more special. I am excited for my fans to see me in a new avatar."
Sunder Balasubramanian, CMO - Myntra, said, "We are extremely happy to welcome Virat as our newest brand ambassador. He is a true inspiration to millions of Indians and his style has influenced young India. We believe that this association will build salience with Myntra and enable us to connect with his fan base."
Agency: Tilt Brand Solutions
Production House: Zig Zag Films