Sportradar AG, the global sports technology company, has opened a new office in Mumbai and appointed Prasun Bhadani as General Manager to manage its operations in India.
The new office reinforces its commitment to support the Indian sports ecosystem through its technological solutions and services.
Bhadani has experience in sports marketing, including the management of Indian Premier League (IPL) players. As General Manager of India, he will be supporting the execution of Sportradar’s strategy for the region, strengthening client relationships as well as forging new partnerships across key business verticals.
He will report directly to Oscar Brodkin, Managing Director, APAC.
“India is a key market and will contribute significantly to our overall growth in the Asia Pacific region. Prasun has the experience and ability to help us achieve our business objectives in India and at the same time prioritise the delivery of quality service and value to our partners,” said Brodkin.
Bhadani said, “India has a rich sporting culture and sports fans here have deep passion and enthusiasm. It is an exciting time for a sports technology company like ours to be at the centre of the action. I look forward to supporting Sportradar in its goal to continue innovating the sports industry through impactful technological solutions.”