Pizza Hut has launched 10 new pizzas with the aim to match every mood of consumers and to announce the same it has roped in actors Saif Ali Khan and Shehnaaz Gill for a new campaign.
The ‘Mood Badle, Pizza Badle’ campaign focuses on how consumers’ moods are constantly changing, and with it their food cravings change too.
Khan and Gill feature in two separate TVCs which bring out their signature styles as they are seen sitting in a Pizza Hut restaurant.
The first film shows Saif sharing his different moods with the server who gives him the perfect pizza recommendations, such as Nawabi Murg Makhni because he feels like a king every time he visits Pizza Hut and Awesome American Cheesy when he is feeling low.
The second film shows different moods of Gill, with the server suggesting the best pizzas to satisfy her cravings, like Mazedar Makhni Paneer pizza for romantce and Cheezy Mushroom Magic for a not-so-happy vibe.
The TVCs end with the line “Pizza Hut ke 10 new pizzas. Mood badle, pizza badle” along with the two personal pizzas at Rs. 299/- combo offer.
Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Our mood plays an important role in deciding our food cravings and we wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavourful ingredients, for the first time. We now have something for everyone to indulge in every day, from the familiar and comforting to the bold and exciting flavours. The TVCs have been fabulously brought to life by Saif Ali Khan and Shehnaaz Gill through their unique, signature style coupled with creative wordplay using the campaign theme “Mood Badle, Pizza Badle”. We are confident that consumers will love the new TVCs just like the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.”
Sajan Raj Kurup, Chairman and Founder of Creativeland Asia, explained that the campaign taps into the emerging trend of linking cravings to emotions. “This campaign is designed to not only acknowledge but also celebrate the intricate relationship between our feelings and the food we consume. Creativeland Asia is excited to partner with Pizza Hut to build upon its existing long-standing integrated creative partnership and deliver this exciting campaign across various touchpoints.”
The TVCs have been conceptualised and shot by Creativeland Asia and will be promoted in seven languages - Hinglish (Original), Bengali, Marathi, Kannada, Telugu, Malayalam and Tamil.
Apart from the TVCs, Pizza Hut will also be rolling out a 360-degree “Mood Badle, Pizza Badle” marketing campaign across television, digital social media platforms, OOH and in-store branding to connect with consumers.
Saif Ali Khan: