Parle has announced the launch of a new campaign for its sweet cookie brand, Hide & Seek.
The new campaign, titled "Start your story with Hide & Seek," features a TV commercial with two young protagonists who meet on a tennis court. The ad showcases how Hide & Seek cookies can be a catalyst for connecting with a special someone
With this campaign, Parle aims to explore multiple touchpoints to generate buzz and create excitement around the brand. The commercial has been conceptualised by DDB Mudra.
Mayank, Senior Category Head at Parle Products, said, "As we continue to expand our reach in the international markets, we remain dedicated to providing the Indian consumers with premium products that offer great taste. Hide & Seek has been our flagship brand in the premium sweet cookies segment and we are thrilled to introduce this new campaign to our audience. We believe that the 'Start your story with Hide & Seek' campaign will help strengthen the brand's position in the market and reinforce our commitment to delivering the best chocolate experience to our consumers."
Rahul Mathew, Chief Creative Officer at DDB Mudra Group, added, "Hide and Seek cookies have been synonymous with the best chocolate experience in the sweet cookie segment for years. Our aim with this campaign is to remind our target audience to not hide from the one they seek. The film portrays this message in a charming, lively, and enjoyable way."
With this, "Start Your Story" campaign featuring tennis players sharing a playful moment over cookies, Parle aims to connect with its target audience and reinforce Hide & Seek as the preferred choice for consumers in the premium chocolate cookie category.
Client – Parle Products
Brand – Parle Platina Hide and Seek Chocolate Chip Cookies
Senior Category Head – Mayank Shah
Senior Brand Manager – Kaizeen Writer
Deputy Brand Manager – Parag Kelshikar
Creative Agency – DDB Mudra
Production House – Mothership Productions
Director – Gaurav Gupta