KFC India has rolled out a new campaign which introduces its latest offerings -Chicken rolls.
For today’s youth, it is an internal tug-of-war between “I want to eat this, it’s delicious!” and “But should I spend so much?” It is this dilemma that KFC India aims to solve through the new campaign for the KFC Chicken Roll.
The TVC leaves the audience with a simple question – “Why go gol-gol? Jab INR 99/- mein milega KFC Chicken Roll!”
The film opens with two young friends at a watchmaker’s shop. With the protagonist’s KFC craving at an all-time high, they are immediately transported to a KFC restaurant, with none other than Colonel Sanders standing and observing their conversation. The background keeps changing between the shop and restaurant, as the protagonist finds several reasons that hold him back from giving into his cravings. He keeps going gol-gol several times with his friend unable to make up his mind – “Kal hi toh khaaya tha”, “But craving ho rahi hai yaar”, “But budget tight hai yaar”, until Colonel Sanders intervenes and introduces the all-new KFC Chicken Roll.
Aparna Bhawal, CMO, KFC India and Partner Countries, said, “As a brand, KFC has always had its finger on the pulse of Gen-Z. We know that there are moments when this generation wants to indulge in their favourite crispy chicken, but the reality is that they have to manage their expenses too. It is for this young value conscious consumer that we’ve launched the KFC Chicken Roll. Packed with chicken in every bite, our young fans can now enjoy the signature KFC taste, in an all-new format at an unbelievable price – so they don’t have to go gol-gol anymore, choosing between indulgence and value!”
Ritu Sharda, COO, North, Ogilvy India, said, “When it comes to snacks, there’s always this classic dichotomy of should we/should we not. We have days when we feel like munching something JLT. But we also know we can’t always indulge in our cravings because expenses have to be managed. It was this dichotomy that led us to the idea for our launch film for KFC Chicken Roll. It’s an extremely relatable conversation between friends which was creatively dramatised with Abhinav’s wacky treatment, making it a clutter breaking watch in the sea of ads on air today.”
Chief Creative Officer, North: Ritu Sharda
Executive Creative Director: Shailender Mahajan
Group Creative Director: Kingshuk Dey
Creative Director: Aastha Gandhi
Creative Director: Srikanta Behera
Creative Supervisor: Kashif Shakeel
Vice-President: Aditi Sobti
Management Supervisor: Chandini Ahuja
Account Director: Shreya Bhalla
Head of Strategic Planning: Rohitash Srivastava
VP Planning: Pritish Mukherjee
Planning Director: Rupa Roy
Production House: EarlyMan Films
Director: Abhinav Pratiman
Executive Producer: Anand Menon
Producer: Amarjeet Phukan