JCDecaux SE, the outdoor advertising company, has announces that its subsidiary JCDecaux India has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB/BLR Airport).
The contract was won following a competitive tender.
JCDecaux has operated the advertising space in Terminal 1 of BLR Airport since it opened in 2008. This new contract extends JCDecaux’s footprint to the newly opened Terminal 2 (T2).
Market studies project BLR airport is going to reach 80 million passengers per year within the decade (versus 33.7 million in 2019 and 10 million in 2008).
With T2 now open for business, JCDecaux is committed to deliver an advertising portfolio including new displays and digital furniture. The Group will deploy a range of services and technologies such as AAM (Airport Audience Measurement), as well as programmatic sales. This will enable advertisers to blend the precision targeting and flexibility of programmatic buying with the effectiveness of Digital Out-of-Home (DOOH).
BLR Airport is India’s third largest airport behind Delhi and Mumbai, recording a sustained increase in passenger traffic (average annual growth of +13% pre-Covid-19, and the highest global growth in 2018 with a +29% increase). BLR Airport is expected to have more than 50 million annual passengers in five years and 70 million within the next decade.
JCDecaux, which entered the Indian market in 2006 with the bus shelter concession in New Delhi, now operates in the country’s four main cities (Delhi, Mumbai, Bengaluru, and Chennai) across several segments such as - street furniture, airports, metros, and shopping centres.
Raheel Amjad, Deputy Managing Director JCDecaux India, stated, “JCDecaux, has installed the first large format curved billboards at Kempegowda International Airport, Bengaluru. Which is one of a kind large impact sites at the main access road. JCDecaux’s media plan which is unique and conceptualised exclusively for Kempegowda International Airport by its in house design team. These designs perfectly capture the main attributes of T2 (Terminal 2) “terminal in a garden” approach, along with emphasise on art, culture, and technology.”
“Less is more, big is beautiful is the approach adapted at both interior and exterior of the Airport. Only six curved billboards cover the entire main access road that provide remarkable opportunity for brand domination, with increase in size for more impact and to enhance brands exclusivity. We are thrilled to have received a resounding response to our media installations at Kempegowda International Airport, with 100% of our curved billboards engaged by brands for long term. Brands acceptance of these new formats are a testimony to our future oriented designs and innovation based on highest level of quality. JCDecaux intends to bring many more unique installations to make Kempegowda International Airport one of the most sought-after airports for advertisers in India and globally.”