Hockey India has announced Big Bang Media Ventures (BBMVPL) as its exclusive commercial and marketing partner agency with the aim to revive the Hockey India League (HIL).
The HIL was held from 2013-2017 and it brought together talent from across the world of hockey. The league was a tribute to the sport and provided intensive exposure and competition for young talent also playing a pivotal role in growing Team India’s performance.
Padma Shri Dilip Tirkey, President, Hockey India, said, "I am very pleased today, because the Hockey India League was one of my top priorities when I assumed office as president of Hockey India. It will be a critical stepping stone for India and we are delighted to have Big Bang Media Ventures (BBMVPL) as our exclusive Commercial partners for the HIL. Their understanding of sport, esports, content, media and IP monetisation is unparalleled and we are very excited for what we could collectively achieve and deliver.”
"I am delighted that we are moving towards the launch of a new era of the Hockey India League. It will revitalise not only hockey in India, but also bring fresh energy to the sport globally," he continued.
Bhola Nath Singh, Secretary General, Hockey India, said, “The Hockey India League will bring together the best of the world and a great learning experience for young talent as well. We are confident of taking this forward with Bing Bang Media Ventures and their expertise to manage the commercial and marketing aspects of the league.”
Big Bang Media Ventures (BBMVPL) is a content, education, esports and talent management conglomerate with brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India, under its umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF).
Ravneet Gill and Madhu Mantena, Founders of BBMVPL, remarked, "The Hockey India League has been a global benchmark for the sport and we are pleased to be a trusted partner for Hockey India in managing the commercial aspects of the league. We are privileged to be part of this incredible and important initiative and look forward to support the launch of a successful league."