Zee Biskope has announced that it is bringing back the International Bhojpuri Film Awards 2023.
The property conceived by Yashi Films will be returning with its sixth edition after a gap of three years on Zee Biskope.
The channel said it is launching the event with a promise to compensate the gap of three years by tripling the entertainment and grandeur at every level. The event will be held in the city of Dubai, in Coca Cola Arena.
Planned to go on floor on 15 March, the event will mark a star-studded night that will witness the confluence of the entire Bhojiwood fraternity along with some of the big names from Bollywood. The channel is aiming for the event to live up to its promise of “Bhojpuriya Jhumade Pura Burj Khalifa.”
The award ceremony will be graced by actor Govinda, actor Jacqueline Fernandez will also be performing at the event.
The event will be hosted by three anchors – Sugandha Mishra, Sanket Bhosale and Paritosh Tripathi. Bhojiwood actors Dinesh Lal Yadav Nirahua, Pawan Singh, Pradeep Pandey Chintu, Amrapali Dubey, Kajal Raghwani and Smriti Sinha will also be performing at the event.
The awards will not be given to movies of just one year but three years compensating the gap. Actors Manoj Tewari and Ravi Kishan will also adorn the stage at the event.
Audiences will also get a chance to see the presence of Bhojiwood’s youth stars - Yash Kumar, Arvind Akela Kallu, Parvesh Lal Yadav, Ritesh Pandey, Harshika Punecha, Subhi Sharma, Neelam Giri and Anara Gupta.
The channel plans to telecast a three offering around the show starting with a Curtain Raiser followed by a Red Carpet and then the Main Event. The telecast date is planned in the last week of March itself.
Viewers of ZEE Biskope will also get the opportunity of voting for their favourites as part of the Biskope Fan Awards in three of the biggest categories – Best Actor, Best Actress and Best Film categories. All that they need to do is give a missed call on the respective numbers. This would be followed by an IVR call back where they can vote for their favourite nominees.
Samrat Ghosh, Chief Cluster Office – East, ZEEL, said, “Zee Biskope continues to charm and mesmerise audiences across age groups, gender and socio-economic class through its unique movie and movie plus offerings. After a small hiatus, Zee Biskope is coming back with IBFA which promises to take viewers to a magical universe of Bhojpuri films and Bhojpuri superstars. The initial response has been encouraging and we are seeing participation from some of the bigger brands. We will continue to win the hearts of consumers through the curated properties complementing our brand philosophy of 'Aathon Pahariya Loota Lahariya'.”
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster – ZEEL, said, “Zee Biskope always stands true to its promise of offering movie plus content and IBFA is a golden addition. Induced by the pandemic, viewers have missed this event for 3 years. Hence, to compensate that gap, Zee Biskope has curated this event with entertainment pulled up 3X higher at every level of the show. We also have an extensive Marketing support planned for this event which would cover the TV, Digital, Radio and Print medium. With so much in the offering we are confident to get 3X love from Bhojpuri viewers this season.”