Kurkure has announced the onboarding of Sara Ali Khan as its new brand ambassador.
The actor made the announcement with an Instagram reel that shows her in her natural element.
As per the brand, the reel received over 50K views in just 10 minutes of her reveal.
In the reel, the actor in her style addresses the chatter around the collaboration with a rhyme.
“Toh kal maine share ki thi ek chatpati news. Fun, masala, masti, those are your clues. It’ll take away all your blues, no matter what flavour you choose… It’s time to tell you happily, Sara is now a part of the Kurkure family,” Khan says in the reel.
Neha Prasad, Associate Director and Brand Lead, Kurkure, said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”
Khan said, “I am beyond excited to be a part of the Kurkure family! While I was growing up, I became a fan of the brand and loved watching their entertaining TVCs that kept all of us tickled. I cannot wait to be a part of the masti-filled campaigns that the brand has in store and look forward to bringing in my chatpata-pun to my darshaks and audience.”
The actor will be an active part of upcoming Kurkure campaigns and will promote the brand and products across all traditional and digital platforms in the country.