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How can a company use organic marketing to equal the value of an advertisement video?

Aejaz Khan, CEO of Makani Creatives, shares the insights needed for effective organic marketing

Aejaz Khan

Organic marketing refers to marketing strategies that are designed to naturally attract and engage customers through content creation and distribution rather than paid advertising.

To use organic marketing to equal the value of an advertisement video, a company can follow these tips:

Create high-quality content: To attract customers organically, a company should create valuable and informative content that speaks directly to their target audience. This content can be in the form of blog posts, social media updates, infographics, podcasts, and videos.

Optimise for SEO: Search engine optimisation (SEO) is the process of optimising website content to rank higher in search engine results pages. By optimising for SEO, a company can increase its visibility and attract more organic traffic to its website.

Leverage social media: Social media is a powerful tool for organic marketing. A company can leverage social media platforms to create engaging content and build a community around its brand. It can also use social media to interact with customers, answer questions, and address concerns.

Utilise email marketing: Email marketing is a cost-effective way to reach customers directly. A company can use email marketing to promote new products, share valuable content, and offer exclusive discounts.

Develop a strong brand: A clear and consistent brand identity is essential for effective organic marketing. Make sure your brand messaging is compelling and resonates with your target audience.

Collaborate with influencers: Influencers are people who have a large following on social media and can promote a brand to their followers. By collaborating with influencers, a company can increase its reach and attract more customers organically.

Optimise for search engines: Search engine optimisation (SEO) is the practice of optimising your website to rank higher in search engine results pages (SERPs). By optimising your website and content for specific keywords and phrases related to your business, you can increase your visibility and attract more organic traffic to your site.

Posting Organic Social Content: Why?

Do you want to reach existing customers or new consumers, this is the first question one should ask themselves before posting a new video or other piece of content on social media. Organic should work if one wants to connect with current customers who are following them on social media.

It's also critical to keep in mind that your natural posts combine to create what is effectively a social website. They bolster your brand in the eyes of prospective clients who are weighing whether or not to work with you. And more and more consumers are turning to social media to learn about brands.

Our survey of 1,000 consumers found that 58% of respondents said they first visit a brand's social media accounts before going to its website. As compared to last year, that is an 81% increase. These customers will notice the organic content you've shared when they visit your social media pages.

Best Practices For Organic Posting

Ready to publish a natural post? Observe the following excellent practises:

Maximise your personality. Keep the sales talk for your ads. Focus on offering information that your followers and potential customers will find beneficial rather than trying to convince them to make a purchase. Use your organic material to inspire, educate, and tell tales. Of course, it never hurts to provide an occasional exclusive promotion for your devoted customers. But these advertisements must be interspersed with informative material that will build viewers' familiarity, confidence, and sense of connection with you.

Make the most of your individuality. Use the opportunity as you reduce your marketing and sales efforts to advertise who you are. Display the people who make up your company, your corporate principles, and your personal interests.

Strengthen your brand. Speaking of branding, you have a great chance to strengthen your brand with your organic content. What would you like the public to know? Check your social media platforms to see if your current material reflects those things. If not, develop content that highlights your work and your values. A prominent display at the front of your pages on social media is a must.

By combining these strategies, a business can create a comprehensive organic marketing plan that can match the value of an advertisement video. However, it's important to remember that organic marketing is a long-term strategy that requires patience and persistence. It may take time to see results, but the payoff can be significant in the long run.

By opting for an organic approach, a company can create a strong brand presence and engage customers without spending a lot of money on advertising. Over time, these efforts can help a company build a loyal customer base and generate more revenue.

(Disclaimer: The opinions expressed in this article are those of the author. The facts and opinions appearing in the article do not reflect the views of BestMediaInfo.com and we do not assume any responsibility or liability for the same.)


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