Pradeep Sarkar, the renowned film-maker and adman behind some of the most iconic ad campaigns of Aaj Tak, Ek Desh Ek Hum, Odonil, Fiama, Dabur, etc. passed away this morning.
Sarkar’s demise made many individuals from the adland and Bollywood teary-eyed. These people took to social media platforms to make their anguish known and remember the master of the craft.
A compilation of some of the campaigns made by Sarkar-
Additionally, Sarkar is also known for producing some Bollywood films - such as Parineeta, Laaga Chunari Me Daag, Mardaani and Helicopter Eela amongst others.
The news of Sarkar’s demise at the age of 67 was made public by Shubho Sen Gupta, Director- Media and Creative, My Gov, on Twitter.
Sad to hear of Pradeep Sarkar 'Dada' 's demise. His main contribution to Indian cinema was the sensitive and nuanced portrayals of the modern Indian woman balancing the past and present.— shubho sengupta (@shubhos) March 24, 2023
He did some fantastic TV ads too, with another (departed) legend, Shovan Chowdhury. pic.twitter.com/ovS2FZa2am
Soon, the microblogging platform began to witness various Bollywood celebs and Sarkar’s fanbase mourning his demise.
Pradeep Sarkar. Dada. RIP. pic.twitter.com/htxK4PiTLN— Hansal Mehta (@mehtahansal) March 24, 2023
Deeply saddened to know about the sudden demise of #PradeepSarkar. Dada, apart from being brilliant was kind, gentle & had a great sense of humour! It was a learning experience to work with him in #LagaChunriMeinDaag. My heartfelt condolences to the family! Om Shanti! pic.twitter.com/TzOGdnLplz— Anupam Kher (@AnupamPKher) March 24, 2023
Pradeep Sarkar was an institution for Delhi filmmakers in the early 2000s. so many people worked with him and learnt the craft. gone too soon. Rest in peace dada.— Saurabh Gupta 🇮🇳 (@cowvala) March 24, 2023
The news of Pradeep Sarkar’s demise, ‘Dada’ to some of us is still hard to digest.— Ajay Devgn (@ajaydevgn) March 24, 2023
My deepest condolences 💐. My prayers are with the departed and his family. RIP Dada
Saddened to hear of the passing of Pradeep Sarkar. Distinctive filmmaker and a prolific ad-man, warmly cherished by all who worked with him. His first film, Parineeta, was all charm. RIP, Pradeep-Da. pic.twitter.com/sj9tY0BtPP— Raja Sen (@RajaSen) March 24, 2023
Terrible news to wake up to. Rest in peace Dada. Thank you for the love and for making me a small part of your life. Will miss you. #PradeepSarkar pic.twitter.com/bFxwm8iNqI— Abhishek 𝐁𝐚𝐜𝐡𝐜𝐡𝐚𝐧 (@juniorbachchan) March 24, 2023
Film maker and dearest friend Pradeep Sarkar the mad man left us this morning . Rest in peace Dada your passion for the art of cinema will stay in your works ! Duniya bhar ki mitti ikatthi karte the ab jannat ki mitti dibiya mein bharna .Thank you for loving me and my words 🙏🏽— Swanand Kirkire (@swanandkirkire) March 24, 2023
Pradeep Sarkar gave me some of my early significant breaks as a photographer when he worked as an art director at Contract Advtg, New Delhi— atul kasbekar (@atulkasbekar) March 24, 2023
For taking big chances on a newcomer I will be eternally grateful.
Lovely man, immense talent
The movies will miss u 🙏🏽 pic.twitter.com/2EHiJeuctn
As per reports, Sarkar, who was receiving dialysis, was taken to the hospital today and passed away there. Post this, his last remains would be taken to the Santacruz Hindu Crematorium in Mumbai where his last rites would be performed at 4 pm today.
Sad to hear of the demise of #PradeepSarkar… Parineeta was the first film that I had seen of his and was blown over by his storytelling pic.twitter.com/dBURUL4a4r— Griha Atul (@GrihaAtul) March 24, 2023
Sarkar started his career as a creative supervisor at Tulika Advertising Agency and transitioned to commercial filmmaking after spending over two decades in mainstream advertising. He was also the founder of Apocalypso Filmworks.
Some of his most recent ad campaigns were for Aaj Tak, Ek Desh Ek Hum, ADK Fortune, etc.
Aaj Tak’s ad campaign titled Afwaah-
Ek Desh Ek Hum ad campaign-
ADK Fortune’s Fight Another Pandemic- Domestic Violence ad-