BBH India, a Publicis Groupe agency, announced the appointment of Parixit Bhattacharya as Chief Creative Officer.
This looks more like a ‘Creative Heads’ swap between TBWA and BBH India.
Until recently, Bhattacharya was the Managing Partner - Creative at TBWA for close to 10 years. To replace him, BBH’s former CEO and CCO Russell Barrett was appointed to the newly created position of Chief Creative Experience Officer.
In a career spanning over 22 years, Bhattacharya has worked with some of the biggest agencies including Leo Burnett, Lowe, Fallon, JWT and Y&R in Mumbai, Singapore and Dubai. Bhattacharya is one of the few creative directors in the country to have created a body of work that has won Grand Prix at all three Cannes Lions shows – Dubai Lynx, Spikes Asia and Cannes Lions.
Dheeraj Sinha, Chairman, BBH India, said, “We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself. His passion for delivering transformational work powered by creativity and his leadership skills made him the perfect choice to take the helm of the agency’s creative product. I look forward to working together and charting the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”
Bhattacharya added, “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands. I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”