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ART Fertility Clinics’ TVC highlights its 3 Trust Factors

The film captures the journey of a helpless mother unsuccessfully trying to conceive a child naturally until she discovers the magic of science

ART Fertility Clinics, the chain offering IVF treatments, has recently released its TVC that highlights its 3T or 3 Trust Factors.

As per the clinic, these 3Ts help it deliver a pregnancy rate of 70%.

The film is a story of the triumph of hope over helplessness, conveyed by a woman who failed to conceive naturally but was finally able to after she underwent treatment at ART Fertility Clinics. 

Dr Somesh Mittal, CEO of ART Fertility Clinics, India, said, "We are thrilled to showcase our first-ever ad film that highlights our 3 Trust Factors: Treatment, Technology, and Transparency. Our team of doctors, embryologists, and nursing staff is amongst the best in the world. Their expertise, combined with our use of some of the most innovative technologies, makes us among the most successful clinics for infertility management and IVF treatment.”

Karan Kumar, Group Chief Marketing and Growth Officer of ART Fertility Clinics, added, "We wanted to take an emotive but realistic route in our story-telling, one best delivered by a woman who, having experienced Infertility herself, sought evidence-based medical treatment to overcome it. We also consciously wove references to her husband and mother-in-law into the script. We believe both are uniquely placed to offer the most immediate and intimate support the wife needs, albeit often does not have amongst large parts of our society.”

“That aside, we also wanted the story to highlight that Infertility is a gender-agnostic condition and that Male Infertility could be an equally contributing factor in the life of a couple trying to conceive and start a family naturally. We think the film was a much-needed intervention in the mass media ecosystem, especially because, despite the gravity of this crisis, the subject of Infertility remains a taboo conversation in most parts of our society. We think the film will help mainstream this discussion, bringing it out in the open. As global leaders in reproductive medicine, we think that this is our responsibility and that we are best suited to lead this change in India."

The brand had also recently launched "Let's Talk Infertility," its initiative with NDTV. Before that, the clinic chain had announced the "Tree Of Life" program, an initiative where the clinic plants a fruit-bearing tree to celebrate the birth of every child across six states where its clinics are present.

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