Uday Shankar has officially launched Upendra Rai’s national Hindi news channel, Bharat Express amidst a dazzling ceremony organised at Hotel Andaz by Hyatt in New Delhi on February 1, 2023.
The channel launch was attended by senior political leaders, Bollywood celebrities, sports icons and business luminaries namely Anurag Thakur, Minister for I&B and Youth Affairs & Sports, Gajendra Singh Shekhawat, Minister of Jal Shakti, Nityanand Rai, MoS, Home Affairs, Sanjeev Balyan, MoS, Fisheries, Animal Husbandry and Dairying, Sunil Arora, Former Chief Election Commissioner of India and Kumar Vishwas. Bollywood Singer B Praak also dazzled the audience with his impromptu performance.
Shankar said, “I wish Upendrra all the best at the launch of his media venture and congratulate the entire team of Bharat Express on a successful launch. Having known Upendrra for so many years, I am assured that Bharat Express will demonstrate paramount journalistic ethics when seeking and delivering news”
CMD and Editor-in-Chief, Rai commented, “Mr Uday Shankar has continued to inspire me through the years and I am privileged to have him officially launch Bharat Express today. The channel will continue to reflect our core ethos of Satya, Sahas and Samarpan in the pursuit of Bold and Direct Journalism. Given the quickly changing market dynamics, Bharat Express is well-equipped to deliver relevant news content to the evolving discerning news viewer”
Bharat Express will have a pan-India presence and is available across all major DTH and Cable Networks, namely, Tata Play – 535, Dish TV – 671, D2H – 753 and Airtel DTH.
Varun Kohli, CEO, Bharat Express, said, “The launch has created a lot of hype and anticipation among viewers and advertisers alike. We are aiming to be a leader in the news space with improved viewer engagement across our TV and Digital platforms.