ITC Engage has launched a new range of Eau De Parfums for occasion-based usage with day and night premium perfumes for men and women. To announce its launch, it has crafted a new campaign to educate the consumers about the range.
As per the company, this new range of Engage Eau De Parfums comes with quality of fine fragrances that linger on to make an impact.
To highlight this interplay of fashion and fragrance, Engage has launched its Eau De Parfums in a film conceptualised and directed by Denzil Machado.
With the backdrop of an international fashion show, the launch film weaves a narrative of fragrances that attract and make heads turn. The visuals bring to the fore a budding playful romance between the show stoppers.
The energy, the social camaraderie behind the scenes, the fashion show, the evening mood and the glamourous showcase highlights the distinct scents and the undeniable aspect of an attractive fragrance taking precedence over all others.
Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, “I believe, fragrance defines an identity and helps make a distinct statement. ITC Engage has been a trendsetter in experimenting and layering with unique fragrances and formats. The endeavour to present a global best continues and this new range of Engage Eau De Parfums is a testament to the exquisite craftsmanship of creating the finest fragrances. Fragrance is intrinsic to fashion and with this new series, Engage, presents a visual and sensorial narrative that addresses the intricacies of attraction and attention.”