Indica, the shampoo hair colour brand from the house of CavinKare, has launched its new TVC campaign - “Be Always Ready with Indica Easy- #Alwaysready”.
Indica is all set to offer a fresh approach through its new TVC, encouraging people towards looking their best and flaunting it with confidence.
The latest TVC talks to consumers and presents the brand’s proposition of 10 minutes hair colouring, which will enable them to be always ready for any opportunities and occasions with complete confidence.
The TVC showcases a light-hearted conversation between two young women, one who is just back from work and another who is on her way to a party. The latter questions the former and ponders if she would take a long time to get ready.
However, the woman is all set ready for the celebration in a jiffy with Indica Easy’s shampoo hair colouring in just 10 minutes.
The TVC envisions addressing the challenge of messy, time-consuming hair colouring formats while offering a simplified and effective solution to hair colour users.
The campaign will run across digital platforms and mainstream television channels in Hindi and regional languages.
In connection with this campaign, the brand discerned that people across the nation end up forgoing opportunities and occasions that come their way, as they feel self-conscious about the greys in their hair and run low on confidence.
Catering to this concern, the brand conceptualised Indica Easy shampoo hair colour to provide them with the morale to celebrate the spirit of being always ready.
Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Since its inception, Indica Easy has always been at the forefront of constant innovation to provide a range of products in the hair colour category that embody great quality and value. This new TVC campaign is a product of the aspiration to recognise the growing needs of the customers, which helped us understand a new set of challenges faced by people today, in the self-grooming arena. I congratulate the team for delivering a powerful yet memorable message through this TVC and putting a stronger emphasis on being always ready for any given opportunity. We are confident that this new campaign will further strengthen Indica Easy’s market leadership position of being No.1 in the shampoo hair colour segment and build a memorable connection with our consumers, whilst encouraging them to live life in confidence.”