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Anushka Sharma and Virat Kohli showcase Hero MotoCorp’s XPulse 200T 4V in ‘Where Next?’ campaign

In its new campaign, the brand has put the female artist in the primary rider spot, thus representing women in an inspiring character

Click on the image to watch the TVC

Hero MotoCorp has launched the ‘Where Next?’ campaign for its new touring motorcycle – XPulse 200T 4V. The new commercial features its brand ambassadors, Anushka Sharma and Virat Kohli. 

Hero MotoCorp in its new campaign puts the female artist in the primary rider spot, thus representing women in an inspiring character. 

The film opens on a beautiful day in the balcony of Kohli and Sharma’s home. Enjoying the weather, Sharma asks Kohli, “Chai ho jaye?”. Kohli agrees assuming it’s a tea session at home, but Sharma suddenly gets up and asks him to join her.

Just when Kohli starts moving towards his SUV, Sharma arrives astride the gleaming XPulse 200T 4V in Sports Red colour. She then gestures Kohli to hop on and rides up the lush green hills towards a little roadside eatery before stopping at a vantage point.

Adding more spirit to the campaign is the track - Going down this road again.

Ranjivjit Singh, Chief Growth Officer (CGO), Hero MotoCorp, said “We have been driving the message of equality, and the new campaign carries forward our commitment by showcasing women in a primary motorcyclist character. The protagonist follows her heart to gain new experiences, and the stylish, XPulse 200T 4V, adds to the expedition by offering a sense of freedom and an unmatched touring experience. XPulse has already built a strong preference among the motorcycle enthusiasts in the country, and with its promise of utmost comfort and performance, the XPulse 200T 4V is further growing the community of XCLAN-ers across the country.”

The TVC, conceptualised and executed by L&K Saatchi & Saatchi, for the new-age explorers, showcases the motorcycle in its true avatar, away from the hustles of a city as the perfect and accessible tourer that one can take anywhere, anytime.

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