Our D2C segment recorded 70% growth in last quarter: Myntra

Myntra registered a record high of 60 million monthly active users this festive season, according to the company.

The platform recorded approximately 75 million new app users in 2023, it said.

Gen Z fashion - growing demand and burgeoning customer base

The fashion e-commerce app shared that the Gen Z fashion segment has recorded an impressive 2.25X YoY surge in demand on the platform. The Gen Z segment has witnessed a 175% YoY growth in customers.

Beauty portfolio registers 3X growth of the market

The platform's beauty portfolio has also grown by over 4X in the last 3 years and comprises 1500+ brands and 90,000+ SKUs.

Commenting on the key highlights, Sunder Balasubramanian, CMO, Myntra, said, “We’ve had a phenomenal year and are proud of the efforts put in by the teams along with brands. It’s been heartening to see how multifaceted our growth has been. We’ve added the highest number of new users and new customers this year, whilst doubling our loyal customer base.  In our commitment to provide a delightful shopping experience to customers, we continue to make several strides and achieve major milestones.”

 D2C Category soars with a 70% growth

The last quarter has seen Myntra record 70% YoY growth in the Direct-to-Consumer (D2C) category. “Acting as a catalyst for leading brands, some of which registered growth rates over 100%, this trend underlines the platform's pivotal role and commitment to driving the success of partner brands,” it said.

Leveraging technology to drive seamless customer experience

Myntra Minis, a short-form video content offering, based on the reels format, has witnessed 1 million daily views. Additionally, Myntra leverages AI and other emerging technologies to solve product discovery on the platform.

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