In a collaboration, Sony Liv has joined hands with Maggi Masala-ae-Magic.
Maggi Masala-ae-Magic by Nestle comes on board as the ‘Co-Powered By’ sponsor for MasterChef India on Sony Liv.
The brand will infuse the show with numerous themes like zero waste, sustainability and fuelling home cooks’ entrepreneurial aspirations.
Through this partnership, the brand aims to engage with wide range of consumers and become a trusted ally to home cooks across the country in enhancing the flavour of everyday meals.
MasterChef India marks the return of Chef Vikas Khanna and Chef Ranveer Brar, along with the latest addition, Chef Pooja Dhingra, on the judging panel. In the show, 12 home cooks will engage in a fierce culinary battle in the MasterChef kitchen.
Ranjana Mangla, Head Ad Sales Revenue, Sony Liv, said, MasterChef India exclusive on Sony LIV has opened to a grand reception. The show with its blend of intense competition and innovative culinary delicacies, offers a plethora of opportunities for curated content innovations. This dynamic environment opens doors for brands to seamlessly integrate their stories in effective and meaningful ways. Nestle’s collaboration with Sony LIV marks a significant milestone to drive associative value and enhance the brand’s core proposition through customised solutions that will enhance the thrill of the competition and reflect our shared commitment to fostering culinary talent.
Rajat Jain, Head, Foods Business, Nestlé India, said, Maggi Masala-ae-Magic has been an integral part of Indian kitchens for more than a decade. With a deep understanding of the ever-evolving cooking requirements, we stand as a trusted ally in making everyday meals extraordinary. We look forward to this first ever association of Maggi Masala-ae-Magic with MasterChef India. With this association, we hope to inspire all Indian home cooks to believe that they can create magic in their daily cooking.