iCubesWire has announced the elevation of Erick Maalouli to lead its business development and strategic planning operations in the Dubai and Saudi Arabia markets.
“The move is aligned with iCubesWire’s strategic expansion plans and its commitment to asserting its dominance in the region,” said the company statement.
With a career spanning over 15 years in media and sales management, Maalouli has worked at organisations like Choueiri Group and Bayut & Dubizzle.
Sanjeeda Khan, Co-Founder and Chief Growth Officer, MENA region, iCubesWire, said, “Erick’s elevation is followed by our focus on creating strategic and innovative leadership. Erick’s deep expertise and strategic approach to the Ad Tech industry make him the ideal choice to drive our growth initiatives in these key markets. His leadership is critical as we continue strengthening our market share and delivering cutting-edge solutions.”
Maalouli said, “I am delighted to take on this challenge. With an emphasis on leveraging our advanced Ad Tech platform, creative content studio capabilities, and expansive influencer network, we are poised to enhance our offerings and deliver superior value to our clientele in the region. Our goal is to strengthen iCubesWire’s leadership in the marketplace and drive impactful ad tech solutions.”