Emerged as biggest brand mover on YouGov's BrandIndex Rankings for Nov 23: Hotstar

Stating YouGov’s BrandIndex rankings, Disney+ Hotstar said that it has emerged as the biggest brand mover in India for November 2023.

It leaves behind other contenders like Himalaya Face Wash, Vaseline Skin Care, Booking.com, and Meesho, the next four brands with positive movement in their consumer perception across most brand metrics.

YouGov’s Biggest Brand Movers is a monthly feature highlighting brands that have registered statistically significant growth across most brand metrics amongst consumers in India.

These rankings identify the brands that have logged the greatest number of improvements across 13 metrics — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.

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