&TV joins forces with UP police for Road Safety Awareness Month campaign

&TV has partnered with the Uttar Pradesh Police for their Road Safety Awareness Month campaign that started on November 1, 2023.

Bhabiji Ghar Par Hai’s Angoori (Shubhangi Atre), Anita (Vidisha Srivastava), Vibuti (Aasif Sheikh) and Manmohan Tiwari (Rohitashv Gour) will reinforce numerous road safety measures like wearing helmets, seatbelts, no drinking, and driving, among others.

The lead cast kicked off the public awareness drive, urging people in Uttar Pradesh to follow the rules in their unique style.

Vijay Kumar, DGP, UP Police, said, "Ensuring our roads are safe is more than a policy; it's a promise from the government to its people. Our alliance with &TV is a spirited step toward this pledge. We are channeling the influence of their beloved characters to echo the importance of road safety into the lives of our citizens, for their own protection and the welfare of all."

B.D. Paulson, at the helm of Traffic and Road Safety in Uttar Pradesh, said, "Elevating road safety to a cause célèbre is a crusade for us," he declares. "By joining forces with &TV, we're breaking new ground. Our innovative campaign, 'Aapka Uttar Pradesh, Surakshit Pradesh,’ sees the channel's stars taking on a new role: champions of a drive towards safer roads. It's a unique melding of entertainment and education that we believe will strike a chord and spread the critical message of road responsibility across the state.”

Vishnu Shankar, Chief Cluster Officer, &TV, Zing, Big Magic, and Anmol, said, “The relentless commitment of the Uttar Pradesh Police to safeguarding our roads is truly commendable. Their campaigns play a pivotal role in raising awareness and encouraging responsible driving habits. We at &TV are honoured to partner with them during their Road Safety Month and embark on a collective journey to make ‘Aapka Uttar Pradesh, Surakshit Pradesh’ a success. Viewers’ beloved characters from our immensely popular show, Bhabiji Ghar Par Hai, will be seen urging the people in Uttar Pradesh to follow the safety rules in their unique style. Apart from the on-ground campaign, we have developed a special storyline in Bhabiji Ghar Par Hai for the Uttar Pradesh Road Safety Month.”

Sheikh, aka Vibhuti Narayan Mishra of Bhabiji Ghar Pai Hai, said, “It is an honour to be a part of this campaign promoting awareness on responsible driving. I salute the tireless dedication of the Uttar Pradesh Police officers and join them in making our streets safer to make Aapka Uttar Pradesh, Surakshit Pradesh’.”

Atre, aka Angoori Bhabhi of Bhabiji Ghar Par Hai, said, “I am delighted to be a part of a campaign that generates awareness about road safety. Understanding and following traffic rules are imperative to avoid endangering your and others’ lives.”

Gour, aka Manmohan Tiwari of Bhabiji Ghar Par Hain, added, “Road Safety is a critical issue. Several lives are lost due to undisciplined driving, over-speeding and much more. This campaign intends to instil a sense of responsibility within our communities towards road safety measures and help save lives.” 

Srivastava, aka Anita Bhabhi of Bhabiji Ghar Par Hai, said, "Kudos to the Uttar Pradesh Police for their consistent efforts on educating and sensitising commuters on road safety. Let us all do our bit to make our roads safer for everyone.”

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