Parachute Advansed Gold's new TVC celebrates the vitality of hair

Marico’s Parachute Advansed Gold has announced the launch of its new TVC campaign -#InnBaalonMeinJaanHain.

The film celebrates the vitality of hair brought about by Parachute Advansed Gold. With the tagline, "Inn Baalon Mein Jaan Hain," the TVC campaign takes viewers on a visual journey.

It poses a series of thought-provoking questions like, "Kahan Se Aayi? Sundar Mein Sundarta… Leheratey Mein Leher… Ghaney Mein Ghana-pan…?", intended to make the viewer think about the deepest essence of beautiful hair, highlighting the importance of oiling hair to truly bring its beauty to life.

Somasree Bose Awasthi, Chief Marketing Officer, Marico, said, "Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasises that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair’’.

#InnBaalonMeinJaanHain campaign:

Credits

Agency Name: Team WPP

DOP: Tapan Basu

Director: Anupam Mishra

Production House: Belief Films

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