Rising Star Awards 2023- RSVP Here

Best Media Info

Partner Content
bestmediainfo logo
bestmediainfo logo

Amazon plans to run shopping ads on Snapchat soon: Reports

To capitalise on the growing use of social media platforms for shopping, Amazon has now decided to allow Snapchat users in the United States to buy some products directly from the app

In a first, Amazon has decided to team up with Snapchat to allow users in the United States to buy Amazon products right from ads on social media platform as the e-commerce giant looks to capitalise on the growing use of social media for shopping.

Having said that, Amazon currently has similar tie-ups with Meta platforms, including Instagram and Facebook, as well as  Pinterest.

The news which was first broken by The Information also mentions that the tie-up will allow customers to shop directly from Amazon ads on Snapchat and check out without leaving the app.

Also, potential buyers would be able to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Snapchat, the Seattle-based company mentioned in a statement.

With social networks increasingly influencing shopping trends and patterns, platforms such as TikTok are also launching their own online shopping services, while others like Snapchat are allowing e-commerce firms to tap into their subscriber base.

It is believed that the Amazon-Snapchat partnership could help in recovering the latter’s advertising business and also aid Snap in positioning itself as a major shopping destination, something it has struggled to do previously.


Post a Comment