66% of gamers come from non-metros; 58% gamers participate in in-app purchases: Report

Indian gaming and interactive media fund, Lumikai, has released the 3rd edition of their annual State of India Gaming report, in collaboration with Google.

According to the report the Indian gaming market is expected to hit the $7.5 billion valuation mark by FY28.

The data decoded in the report showed the shift from being one of the emerging markets to now being a key market in the world driven by faster download speeds, rapid smartphone penetration and affordable data.

Increasing affinity towards byte-sized entertainment and participation in interactive communities have also been key drivers in the growth of gaming across the country.

The report anticipates a growth rate of 20% CAGR, driven by increasing in-app purchases and advertising revenues in casual and mid-core games. The data also sheds light on India’s global position as one of the leading countries globally for total mobile game downloads.

Over 50% of all Indian internet users account for the gaming population in the country. This number grew by 12% in FY23, according to the report. The data also highlighted how the average time spent on gaming increased by 20%, to 10-12 hours per gamer per week.

The projected growth trajectory counters the narrative of a decline in in-app purchases following the suspension of top Battle Royale games, BGMI and Free Fire. Notably, in-app revenue outside of BGMI and Free Fire witnessed a 37% year-on-year surge. This was seen on account of steadily increasing monetisation across casual and mid-core games indicating a growing trend of exploring new IPs by Indian gamers, along with increased propensity to pay. At the same time, RMG revenue grew by $500 Mn in FY23 but is expected to face headwinds in the coming years due to recent taxation policies and industry consolidation.

Some of the interesting consumer insights that the report revealed include that 59% of gamers are male and 41% female, with 66% coming from non-metros. Most users play games to unwind or socialise with friends. Of the surveyed users, 41% mentioned that they’ve graduated from playing casual games to all kinds of games, while 28% showed a proclivity to experiment with new genres. Over 58% of users said they partake in in-app purchases, with 62% of users claiming that UPI is their preferred mode of payment for games.

“We are thrilled to unveil the 3rd edition of the State of India Gaming report in partnership with Google. The strong growth & insights showcased in our report are a testament to the continued appetite for gaming in India. Indian gaming has been on the rise because of rapid digitisation, growth in new gamers and new paid gamers, and increasing diversity of gaming content consumed. Even though funding has slowed down this year, the outlook towards the gaming industry is extremely positive. We're particularly excited to see the increasing engagement of gamers from non-metro cities, which demonstrates the massive growth potential and the opportunity in the Indian gaming industry. We are committed as a team to be at the forefront of powering India's gaming economy and we will continue  to enable the best interactive media & gaming founders across India," Salone Sehgal, Founding General Partner

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