SonyLiv expands its global footprint, enters Africa and Caribbean region

Sony Liv announced its strategic expansion into select countries in Africa and the Caribbean region.

The move underscores Sony Liv's commitment to providing indigenous entertainment to a global audience and delivering high-quality content to viewers worldwide.

SonyLiv stated that users of South Africa, Mauritius, Jamaica, Guyana, and Trinidad and Tobago can now access this rich content catalogue, catering to their diverse tastes and preferences.

The users will have access to lineup of content that ranges from gripping original series such as Scam 2003: The Telgi Story, Rocket Boys, Maharani, Gullak.

The platform is also home to regional and Hollywood films such as Gargi, 2018, Por Thozhil, Saudi Vellakka among others.

This expansion is a pivotal step in Sony Liv's mission to connect with the Indian community globally while also reaching out to new audiences and enriching the entertainment experiences of viewers in Africa and the Caribbean.

Manish Aggarwal, Head - Growth and Monetisation, Sony Liv, said, “We are thrilled to announce the expansion of our services in South Africa, Mauritius, Jamaica, Guyana, and Trinidad and Tobago. These continents are home to a significant population of the Indian diaspora and with an accelerated digital adoption amongst consumers in the market, there is an increasing appetite for digital entertainment that is both culturally rich and has a wide appeal. Leveraging this, Sony Liv aims to offer an inclusive and seamless viewing experience to the users.”

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