Reliance Jewels, renowned for its exquisite jewellery collections, has launched the "Swarn Banga" collection, celebrating the craft, culture, and creativity of Bengal.
The journey began with "Apurvam," a collection that whispered the enchanting tales of Hampi. Following this, "Utkala" paid homage to the art heritage of Odisha, while "Kaasyam" drew inspiration from the divinity of Benaras.
"Rannkaar" unveiled the Karigari of the Kutch desert, and "Mahalaya" showcased the royal heritage of Maharashtra. Next in line came "Thanjavur," an ode to the mystical kingdom adorned with spellbinding art and Dravidian architecture.
The Swarn Banga collection draws its creative inspiration from Bengal’s vibrant cultural heritage.
The collection from Reliance Jewels pays a tribute to the land’s rich poetic heritage.
Swarn Banga doesn't just capture poetry; it captures the beauty of Shantiniketan and the vibrant spirit of Durga Puja. Each piece of jewellery carries the devotion and festivity that fills the air during this grand celebration. Just like the intricate terracotta sculptures, the designs narrate the timeless tales of the poetic land.
In the heart of Bengal, where music and poetry dance as one, Scarecrow M&C Saatchi has partnered with various artists.
Together, Mishra's melodies and Srijato's verses create a harmonious jugalbandi that beautifully portrays Bengal's cultural richness through its music and poetry.
The verses in Hindi, adding another layer of beauty, are penned by Manish Bhatt, co-founder of Scarecrow M&C Saatchi.
The Swarn Banga film, brought to life by Team Scarecrow M&C Saatchi tells a tale of a woman named Swarn Banga embarking on a treasure hunt. As she explores the Terracotta temples of Bishnupur, Upasana Griha in Shantiniketan, and Durga Puja celebration, she stumbles upon hidden romantic verses penned by her lover.
The 3-minute and 18-second film is directed and cinematographed by Sudeep Chatterjee.
The Print Campaign has been shot by Prasad Naik. His work includes covers and fashion editorials for Vogue, GQ, Harper’s Bazaar, Wallpaper, Elle and L’officiel as well as campaigns for Vogue EyeWear, PH Purses, L’oreal, Swiss International Airlines, Ravissant, Nivea, Dove, Killer Jeans, Pantene, Panasonic, Sony, Samsung and many more. He has also been awarded Photographer of the Year at the Vogue Beauty Awards 2013.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “In this era of moment marketing, I can't recall any brand embarking on a sustained series of an elaborate 360-degree campaign, including exceptionally comprehensive films. We've created 6 campaigns in this series over a 4-year period. It truly is a golden opportunity for Scarecrow to work on the 6th ad in the series with consistency. Especially in a culture that not only boasts a rich legacy but also, in contemporary times, stands as one of the most artistic and creative cultures in India, which empowers women. Poetic in its true essence.”
Sunil Nayak, CEO, Reliance Jewels, said, “Bengal, with its vibrant artistic legacy, holds a special place in India’s art and craft history. And this eighth collection in our series of jewellery inspired by different regions of India is a testament to our commitment to celebrating the rich culture and traditions of our nation. The Swarn Banga collection, with its timeless design, intricate workmanship, and grace, is sure to be adored by our customers for years to come.”
Swarn Banga collection film:
Credit List:
Title : Swarn Banga – A poetic Tribute to Bengal
Creative Agency: Scarecrow M&C Saatchi
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Kunal Parkar, Lalit Sakurkar, Yuvraj Gorule, Pranay Roy, Abhijit Kalan, Uttam Kumar, Krupa Mehta, Kalpita Powale, Yamini Rehal, Akansha Sarkar, Doremi Chatterjee, Narendra Naik, Simran Tandon, Shreya Kshirsagar, Sakshi Udhwani, Varun Shah, Vaishnavi Mandavkar
Account Management: Mangesh Mulajkar, Baishali Bhattacharya,
Kruti Pandya, Saneh Kurian, Ravina Redkar
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative Interns: Arunoday Thakur, Soumyanshu Ghosh, Karan Dhanesh, Kamakshi Jaulkar, Bhavi Baid, Aayushi Gupta, Samiksha Dangra, Aashna Gupta, Shreyas Koli and Neer Mota
Team Reliance Jewels: Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Dipali Sable, Abhishek Ranjan
Film Production:
Production House:
Jiboom Studios
Director/DOP:
Sudeep Chatterjee ISC
Producer:
Kanchan Kalra
Music Composer / Music Director / Music Producer:
Debojyoti Mishra
Bengali Poetry:
Srijato
Hindi Poetry:
Manish Bhatt
Baul Verse:
Debojyoti Mishra
Recitation (Bengali):
Anirban Bhattacharya
Recitation (Hindi):
Mohd Yasir Itikhar
Editor:
Tathagata Basu
Production Designer:
Tapan Kumar Seth
Choreographer:
Vittal Patil
Director’s Assistant:
Rituja Jayant, Namya Patel
Associate Cinematographer:
Shyam Shukla
Operative Cameraman:
Piyush Ghosh, Animesh Ghorui
Executive Producer:
Pritha Nandini Sen
Creative Producer:
Moumita Chatterjee
Local 1st AD: Shaket Banerjee
Bombay 1st AD: Shikhar Shrivastava
Assistant Cinematographer:
Deependu Bhattacharya
Costume Stylist:
Aasia Abbas
HMU Designer:
Danica Drego
Model:
Sneha Bose
Local 2nd AD: Pavel Midya
Bombay 2nd AD: Priyansh Gabra
Local 3rd AD: Moutusi Mitra
Bombay Intern AD: Yash, Ishaan Chatterjee
Line Production: Golden Creeper Pictures
Production Controller: Bachchu Ghosh
Production Manager: Priyanjana Chaudhuri, Dibyajyoti Gain
Production Supervisor: Natasha Singh, Bhola Chaudhuri
Production Coordinator: Gayatri Purohit
Production Accountant: Archana Vora
Production Assistant: Sanjay Das
Local Manager for Bishnupur: Kartik
Audio Production:
Singer: Mekhla Dasgupta
Baul Singer: Debojyoti Mishra
End FVO (Bengali): Proshia Sen
End FVO (Hindi): Vibha Saraf
Choir:
Shalini Mukherjee
Upasana Sanyal
Somdutta Chakrabarty
Arunima Banik
Film Post Production: Black and White VFX Studios
Post Head: Mukesh Choudhary
Post Producer: Dikshant Singh Kamboj
Online Editor: Abhishek Manjrekar
Colourist: Hany Halim Ahmed
Special Thanks:
Pankaj Kumar & Avinash Arun
Print Production:
Model Shoot:
Production House: Prasad Naik Films
Photographer: Prasad Naik
Photo Asst: Amit & Mayank
Stylist: Aasia
Makeup Artist: Brendon Degee
Models: Chandni & Ritvikka
Producer: Sanjay Bhatia
Production Head: Sanjay Bhatia
Product Shoot:
Production: Proshots
Producer: Jeetu Kapadia & Kinnari Sanghavi
Photographer: Jeetu Kapadia & Kinnari Sanghavi
Product Stylist: Kinnari Sanghavi
Production Manager: Santosh Gupta