PVR Inox launches monthly subscription pass for Rs 699

PVR Inox on October 14 announced a new initiative "PVR Inox Passport", a movie subscription pass aimed at "irrigating the film industry" and motivating consumers to frequently visit theatres.

As per the monthly subscription pass, which will be available from October 16, cinemagoers will be able to watch up to 10 movies per month for just Rs 699. The offer will be applicable from Monday to Thursday and excludes premium offerings like IMAX, Gold, LUXE and Director's Cut.

According to the company, 'PVR Inox Passport' can be bought for a minimum subscription period of three months from the cinema chain's app or website.

"For redeeming, users will have to choose a Passport coupon as a payment option at the time of transaction checkout. In case of a transaction for multiple tickets, one ticket can be redeemed using a Passport coupon and the rest can be paid for, through any other regular mode of payment.

"The Passport is a non-transferrable subscription, and will have to be availed by a single user, who will have to show a Government identity proof at the time of checking in to the cinema," the company said.

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