OTTplay Premium announced a partnership with Stage.
The collaboration marks a significant step forward in delivering diverse and authentic regional content to Indian audiences.
The partnership between OTTplay Premium and Stage is set to enhance the streaming landscape in India by combining cutting-edge technology and localised content.
OTTplay Premium will integrate Stage’s dialect-based content into its platform, making it easily accessible to a wider audience.
Avinash Mudaliar, CEO and Co-founder, OTTplay, said, "We are thrilled to join forces with STAGE in our shared mission to bring diverse, regional content to the forefront of India's streaming industry. This collaboration not only enriches the content offerings on OTTplay Premium but also celebrates the linguistic and cultural diversity of our country. Our AI algorithms will ensure that users discover STAGE's compelling content, creating a personalised and engaging experience for our viewers."
Vinay Singhal, Co-founder and CEO, Stage, said, "Dialects in India changes after every 8 kms or so. Up until now people only had Hindi content at their disposal where the cultural values and milieu are missing. STAGE makes content for aspiring Bharat and enables them to take pride in their culture and dialect. Partnership with OTTPlay will allow STAGE to take its content and mission to a wider set of audiences. “Kyonki Boli Mein Apnapan Hai"