Disney+ Hotstar announced the new season of its celebrity talk show Koffee With Karan.
Season 8, hosted by producer and director Karan Johar, gives brands an opportunity to connect with consumers.
The show has onboarded six sponsors, three returning and three new ones.
A total of six brands have been on-boarded for the new season, with Google Pixel serving as the smartphone partner and Jaquar Bath+ Light as the lighting partner. For the third time in a row, the show will be driven by Audi, and the guests will be gracing their presence on couch partner - Fabricare by D'Decor. Brewing the conversations will be Tata Coffee Grand, while Only Natural Diamonds will add to the glamour quotient.
Ajit Varghese, Head of Network - Ad Sales, Disney Star, said, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. The continuation of association from several brands following huge brand engagement success in the previous season stands testimony to this. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”
Gaurav Sinha, Head (Marketing and PR), Audi India, said, “Audi is thrilled to continue its strong association with Disney+ Hotstar’s Koffee with Karan for the third consecutive year with Season 8. The Bollywood industry epitomises aspiration, and Audi continues to be the preferred brand of the stars, making this the right property for us to associate with to enhance our brand's appeal among viewers as well as the Bollywood community. Additionally, since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”