IAB Tech Lab announces formation of two new working groups

IAB Tech Lab announced the establishment of two new working groups that will play a pivotal role in shaping the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee.

As digital advertising faces a significant turning point with the evolving Privacy Sandbox within Google’s Chrome browser, IAB Tech Lab created the Privacy Sandbox Task Force.

The specialised task force is dedicated to conducting a rigorous technical and operational analysis of the forthcoming Privacy Sandbox modifications and their implications for digital advertising use cases.

 The Privacy Sandbox Task Force’s key objectives include Technical Examination, Operational Insight, Gap Analysis and Recommendations.

Anthony Katsur, CEO, IAB Tech Lab, said, “Given their worldwide market share of approximately 65%, understanding the shifts brought about by Chrome’s Privacy Sandbox development is crucial.”

The Privacy Sandbox Task Force welcomes all IAB Tech Lab members and encourages digital advertising stakeholders globally who have performed testing or analysed the Privacy Sandbox proposals to participate. Collaborative engagement will be vital in navigating this significant development in the advertising industry.

The AI Subcommittee was created due to the transformative impact of AI on the digital media landscape. The subcommittee, composed of a select group of IAB Tech Lab Board members, is dedicated to exploring the rapidly evolving intersection of AI technologies with the world of digital media.

The AI Subcommittee’s key objectives include Roadmap Development, Ethical Framework Creation and AI Media Trends Analysis

Katsur emphasised the importance of this subcommittee, stating, “AI is not just a technological tool; it’s a force reshaping our media landscape. Its impact extends across content creation, distribution, consumption, consumer privacy, and monetisation. The AI Subcommittee is poised to assume a vital role in comprehending and directing Tech Lab’s AI roadmap to manage this evolution.”

The AI Subcommittee is open exclusively to IAB Tech Lab Board Members, bringing together data scientists, publisher executives, cryptographers, and technology leaders from publishers, agencies, and big tech platforms to collaborate on shaping an informed, ethical, and exciting future for AI in digital media.

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