Croma unveils 'Festival of Dreams' campaign to celebrate Durga Pujo

On the auspicious occasion of Pujo, Croma unveiled ‘Festival of Dreams’ campaign with Ad films for TV and digital media.

Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful Ad films depicting relatable scenarios between the daughter and her mother in every family setup

While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the Ad films conceptualised by Team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.

As an extension of the theme, two additional video Ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter's enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.

Shibashish Roy, Chief Operating Officer, Croma, said, "We are looking forward to the Durga Puja celebration with our 'Festival of Dreams' campaign.  This festive season, with 13 stores in Kolkata, we're here to complement our discerning customers' electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

Croma campaign:

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