Brand ads that resonate from stadium roars to social media cheers in this World Cup

In the thrilling build-up for the World Cup, brands are not just advertise; they craft compelling narratives, evoking emotions, and capturing the essence of the game.

World Cup is not just a sport; it’s an emotion, a passion that unites millions of people.

The cricket fever becomes a canvas for creativity, where brands go all out, ensuring their presence resonates with the passionate hearts of cricket enthusiasts across the nation.

Join us on this exciting journey as we unveil the innovative, heartwarming, and action-packed campaigns that are set to redefine the game both on and off the field.

1. Spinny campaign

Spinny’s latest ad campaign “It’s never just a car” features cricketer Sachin Tendulkar

and his car in the campaign that he fondly calls Sundae. Celebrating the spirit of cricket and the enthusiastic fans during the ongoing Cricket World Cup in India, Spinny aimed to show car stories and the unbreakable bond Indians have with their cars. Sundae.

He reminisces all the good times he had with this car, his happy place before he takes it out for one last drive. What follows is a journey into his memory box of long drives, scenic spots, how he maintains the car so tenderly and his favourite music.

Spinny campaign:

2. Thums Up’s campaign

Thums Up’s ad campaign ‘Tere andar ka har shaq mitaenge, Toofan hain, Cup to hum hi

Uthaenge’ showcases the fervent support for Team India with Bollywood Superstar

Shah Rukh Khan as the Biggest Fan and and Voice of Belief.

The film will see Shah Rukh Khan in a double role, representing the mind and the heart of every fan, with the heart ultimately winning over the mind, in its unequivocal support for Team India.

As the tournament unfolds, the stage set and the team poised for action, belief takes the center stage, rendering all doubts inconsequential. With SRK’s charismatic portrayal, Thumbs Up aim to ignite faith among cricket enthusiasts, invigorating their belief in Team India, making the journey to victory even more exhilarating.

Thums Up’s campaign:

3. Itel campaign

The campaign’s centerpiece is a  heartwarming story of a father and son, blending the emotional journey of their dreams and sacrifices.

It's a story of parents' unwavering belief, a father's love, the thoughtfulness of the young child and the strength of family bonds. Life can be tough, but when loved ones unite, anything is possible.  The son’s dream is to watch the World Cup match in the stadium. Watch how the campaign takes twists and turns for the boy in order to see the match.

Itel campaign:

4. Zepto campaign

Zepto collaborated with Jasprit Bumrah to unveil a new campaign.

The campaign, ‘Groceries delivered at Bumrah speed,' showases the essence of speed, rigour, consistency and precision at a level that astounds everyone else, much like Bumrah's yorkers on the cricket field.

Zepto campaign:

5. Oreo campaign

The brand has launched a new campaign partnering with MS Dhoni again for this World Cup season. To capture the attention of the audiences in a quirky yet impactful manner, the campaign is launched in a first-of-its-kind breaking news format featuring Dhoni on prime news channels. Set on the stage of a cricket news show, the film opens with Expert Panelists on the set discussing India’s performance and chances of winning the World Cup 2023.

Right then, Dhoni unexpectedly walks in and hijacks the show. His simple sermon being, ‘Oreo and he believe that no one should talk about India’s chances, till the end, till we actually get the cup’. He encourages all viewers to follow the “Oreo Bola Mat Bol” ideology. Wait till we actually get it!

Oreo campaign:

6. Godrej campaign

Godrej Interio has launched a digital campaign ‘Mega Match Madness’ with two films that convey how, with comfortable Godrej Interio furniture, everyone will now be watching cricket this season.

Every home has two types of people: cricket lovers and those who don’t get what the fuss is about. The DVC brings to life this insight through interesting situations which show how well-designed and comfortable furniture from Godrej Interio brings the whole family together to watch cricket and enjoy the game together – whether it is because of the love for the game or to enjoy the comfort of Godrej Interio furniture.

Godrej campaign

7. Dabur Red Paste campaign

Dabur Red Paste is all set to ignite the World Cup fervour with its electrifying #SabkoChabaaJaayenge campaign.

With this campaign, Dabur Red Paste brings back the iconic character Chaubeyji, who is overflowing with confidence that Team India will "chabao" (overpower) their rivals. This year, Chaubeyji takes centre stage, showcasing his unique talent of effortlessly devouring challenging food items from competing countries while playfully quipping about how Team India will "chabao" anyone who dares to obstruct their World Cup journey.

Dabur Red Paste campaign:

8. Swiggy campaign

Swiggy has launched three new television commercials (TVCs) with a promise to be a delightful treat for cricket enthusiasts. The campaign underlines the brand’s commitment to offering convenience through quick deliveries of food on match days.

Through these TVCs, Swiggy captures insight of Cricket enthusiasts who become armchair experts while watching the game and the types of orders they passionately give out to players, such as ‘bowl a yorker’, or encourage players to focus while playing’ while anxiously watching the game. The underline, however, is when they are told that their orders don’t work on players. The place it would actually work is on Swiggy. Each TVC ends with the tagline “Tumhara order match pe nahin, Swiggy pe chalega” seamlessly highlights Swiggy's role as the go-to platform for satisfying cravings during the cricketing season, with big discounts from Swiggy Matchday Mania as an added bonus.

Swiggy campaign:

9. Rajnigandha campaign

Rajigandha has launched an engaging campaign #rajnigandhamasterstroke, keeping art and cricket at its core.

Rajnigandha Masterstroke is more than just a campaign; it is a movement that celebrates cricket

while democratizing art. This initiative encourages fans to express their unwavering support for

India’s cricket team by harnessing the power of Artificial Intelligence. The campaign brings together technology, social media, love for the game, and creativity, giving fans a special chance to express their passion for cricket.

10. Zingbus campaign

zingbus launches a new campaign for ICC Men’s Cricket World Cup 2023, featuring Blind Indian Cricket Team Captain - Ajay Kumar Reddy, 3 time Blind Cricket World Cup champion.

As the excitement builds for the World Cup 2023, zingbus’s new campaign leverages the enthusiastic energy of cricket fans, making every journey an exhilarating experience. Anchored by the slogan - “IsBaariTrophyHumari, this campaign unfolds against the backdrop of the World Cup, building a narrative that resonates with the spirit and aspirations of 140+ crore cricket fans, uniting them in collective anticipation for the iconic event.

Zingbus campaign:

11. Lenskart campaign

As the cricket fever grips the nation with the upcoming World Cup, Lenskart steps onto the

field with a high energy campaign that promises to redefine the intersection of eyewear and cricket fandom.

The campaign is not just a celebration of cricket, it’s a journey into the heart of the sport, unveiling Blue Billion– eyewear that brings together the true blue fans of the sport!

Lenskart campaign:

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