Bharti Airtel (“Airtel”) announced that its video streaming service, Airtel Xstream Play, crossed the five million paid subscriber mark in October.
Adarsh Nair, CEO, Airtel Digital, said, “Although India has 40+ OTT apps and a wide selection of premium video content, discovering and paying for this content is challenging. Airtel Xstream Play helps to bring together the largest selection of premium OTT apps under one app and one price. We recently added Alt Balaji, Fancode and Playflix bringing us still closer to our ambition of having the widest selection of premium content and twenty million subscribers.”
A wide variety of series, movies and sporting content has garnered heavy user interest on the platform lately. 47% of the time spent on the platform was spent on series such as Scam 2003 and Scam 1992 while movies came a close second with a 37% split led by regional films such as Carry on Jatta (Punjabi), Por Thozhil (Tamil) and Voice of Sathyanathan (Malayalam). Sporting content has also emerged as a fan favourite with Asian Games and the bilateral cricket series between Australia and South Africa.