Actor Suriya has emerged as the top-ranking celebrity amongst cine-stars from the South of India, as per a research by the Indian Institute of Human Brands (IIHB).
As per the research, Suriya is far ahead of all his peers and competitors in the South, emerging as the most trusted, most identified with, most attractive, most respected and most appealing.
Allu Arjun was the top actor in Tollywood, while actor Vijay trailed Suriya at number two in Kollywood. Dulquer Salmaan and Fahadh Faasil have topped the research in Mollywood and Sandalwood.
The report covers 18 celebrities from the South of India – 6 from Tollywood, 6 from Kollywood, 4 from Mollywood and 2 from Sandalwood. The report fieldwork was done in November – December 2022.
As per it, on the parameter of trust, Suriya towered over the rest of competition with a TIARA score of 84. Arjun and Devarakonda led in Tollywood; Vijay and Sivakarthikeyn led in Kollywood while Fahadh Faasil and Kiccha Sudeep top scored in Mollywood and Sandalwood.
Suriya was again on top of the most identified with parameter. His score of 84 stood ahead of others such as Tollywood leader Prabhas (79) and Ram Charan (74), and it was also ahead of Kollywood’s Vijay (79) and Vijay Setupathi (77). Yash (76) and Prithviraj (72) were the leaders in Mollywood and Sandalwood.
Suriya at a score of 85 was ahead of Allu Arjun (80) and Vijay Devarakonda (72) on being South India’s Most Attractive actor. Vijay emerged as the leader in Kollywood while Dulquer Salmaan led in the rest two states.
On South India’s most respected list, Suriya was again on top with a score of 86. Mahesh Babu (78) and Junior NTR (75) led in Tollywood, while Ajith (78) and Sivakarthikeyn (76) took the podium positions in Kollywood. Yash (77) was the leader in Mollywood and Sandalwood with Kiccha Sudeep (69) in second place. Suriya continued to dominate as South India’s Most Appealing with a score of 81, while Prabhas, Vijay and Dulquer topped Tollywood, Kollywood and the last two states.
“Suriya is like the Colossus of the South. His scores eclipse all his contemporaries and peers. None of the other Southern stars come even close to Suriya on most parameters in the research,” said Sandeep Goyal, Chief Mentor of IIHB.
It is for the first time that the research, called TIARA (Trust, Identify, Attractive, Respect, Appeal) has been conducted exclusively to cover South India.
“The current study looks at only male stars from the South. We have not included the ladies purely because it then tends to skew the comparisons and apples can no longer be compared with apples,” added Goyal.
In the all India TIARA report, Amitabh Bachchan was India’s Most Trusted. Ayushmann Khurrana was India’s Most Identified With. Alia Bhatt top scored on India’s Most Attractive. Mr. Bachchan was again No. 1 on India’s Most Respected while Akshay Kumar was India’s Most Appealing.
In the same report, Hardik Pandya was India’s Most Controversial while Virat Kohli was rated as India’s Most Trendy and Most Handsome.
The Indian Institute of Human Brands is the premier think tank that studies, researches, analyses and ranks celebrities across movies, sports, cricket and other genres.
Interestingly, the most valued attributes in the South are Successful, Sincere, Loved By All, Rich, Reliable and High Performance. Only in Mollywood is Sincerity a bigger driver than Success.
A South centric study on female stars will be released by IIHB later in the year.