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Pixstory takes the centre stage in Arsenal-ManU game with its campaign against online hate

NBA star and Pixstory brand ambassador Dwight Howard kicked off the proceedings with a pitch for a cleaner social media at the game

Pixstory app took the centre-stage at the recently held Arsenal vs Manchester United game at Emirates stadium with its campaign to raise voice against online hate.

NBA star and Pixstory brand ambassador Dwight Howard kicked off the proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate.

“Misinformation undermines our democracies and our societies. Imagine the toxicity, harassment and hate speech our children are at risk of enduring on a daily basis. I know how it affects me. And I don’t want any athlete, any child, any fan, or anyone on or off the field, to go through this,” said Howard, addressing the crowd.

In attendance were global honchos from the corporate world - including Amit Mittal, former special advisor to President Joe Biden; Yosuke Sasaki, Softbank Chief of Staff, and Cara Sweeney, senior Coca Cola official.

They were joined by Olympic sprinter Nethaneel Mitchell-Blake and journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson.

Pixstory founder Appu Suresh said, “We are trying to create a space where integrity is valued over virality. Community over conflict. The truth over trolls. Our phone is the field, and our words are the football.”

Through Arsenal’s partnership with Pixstory, fans have a reason to cheer with an app that provides a new way to engage with each other online without having to worry about hate speech. Using AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media.

Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.

The brains behind Pixstory include Chris Mattmann, Chief Technology Officer at NASA Jet Propulsion Laboratory, and inventor of Apache Tika, a framework for content detection and analysis.

The app’s global board includes Peter Watson, former chief of US International Development Finance Corporation; Koji Tsuruoka, Japan's former ambassador to the UK; and Cody Keenan, former speechwriter for President Barack Obama, among other illustrious personalities.


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